We are an in-house buying desk for licensed casino & sportsbook operators. Paid social, search, native, push — managed end-to-end with our own tracking stack and creative team. No retainers. No fluff. Performance is the deliverable.
Three structural problems we exist to solve. Pick the one that hurts most — that's where we'll start.
You know the cycle: account warm-up, three days of clean delivery, takedown. Repeat. We've built the workflows, the assets and the buying surface for this not to be your problem.
Internal teams are great at the first €100k. The next €1M needs different infrastructure — creative volume, audience hand-off, and a real attribution stack across nine surfaces.
You're paying revshare on players you'd rather own outright. Direct-response media, properly run, beats CPA-blended affiliate at every market scale > €50k/mo.
Aggregate, anonymised, audit-ready. Per-operator detail on request under NDA.
"Adsery is the only outside team that's ever moved our German FTD line on a chart you can see from the boardroom. In quarter one. Without retainer fees. Everyone else wanted to build a relationship. They built results."
Four capabilities, one team. We don't subcontract. Every hand on your account is salaried Adsery.
Verified BMs, creative concepts to delivery, audience segmentation, full lifecycle — across 11 territories.
Brand defense, generic capture, performance max with our brand-safety wrapper. Compliant in regulated markets.
Taboola, Outbrain, RevContent, MGID, PropellerAds, RichAds. Editorial-style funnels engineered for FTD intent.
Server-side CAPI, postback engineering, S2S handshakes with your platform, BI dashboard. We see what your in-house can't.
Honest comparison against your two real options: a traditional digital agency, or building all of this in-house.
Three engagement tiers. Discovery is free. Pilot is paid only against delivered FTDs. Scale is custom.
Our pilot is shaped around a single number: time-to-compliant-FTD. Here's how we hit it. Full process →
Account audit, market hand-off, tracking inspection, creative library review, compliance baseline.
Days 1–3Server-side tracking deployed, BMs warmed, creative concepts approved, landing pages QA'd.
Days 4–10First spend on the lowest-risk channel cluster. Daily Telegram. Creative cycle on 48-hr cadence.
Days 11–17Cross-channel hand-off, audience expansion, written readout. Decision point: continue or close clean.
Days 18–21Operators are anonymised by license class & market. Full case studies under NDA.
I ran in-house buying at a Tier-1 sportsbook from 2017 to 2020. Every quarter we'd brief the same agencies, read the same creative deck, sign the same retainer, and watch the same accounts get suspended on day 9.
So in 2021 we built what we wished we could hire: a buying desk built around how iGaming actually behaves — operationally, regulatorily, technically. No retainer fluff, no junior hand-off, no creative outsourcing. Performance is the deliverable. Everything else is overhead.
If your operator runs in a regulated market and you're tired of restarting from zero every quarter, the discovery call is free. We'll tell you straight whether we can move your numbers.
"I have spent fifteen years in this industry. Adsery is the first vendor I have introduced to my CFO without bracing for the question 'who are these people'. Their stack is real. The numbers are theirs."
The ones operators actually ask in the first call. Click to expand.
If you want a 60-minute audit before quarter close, send a Telegram with your operator name & license class. We'll come back inside 24 hours with a Calendly slot or a polite no.
This site does not solicit players. B2B circulation only.